![]() ![]() Through TweetDeck, you can monitor and action every aspect of your Twitter presence - but what many don't realize is that TweetDeck is always evolving. One particular tool that's often under-rated on this front is TweetDeck.įor those unaware, TweetDeck is Twitter's own dashboard tool, similar to Hootsuite or Sprout Social, but entirely devoted to Twitter. Just recently they launched two new apps, ' Dashboard' for businesses and ' Engage' for creators, which both aim to better highlight the keyword monitoring and analytical options available within the app itself - but with the demise of Twitter analytics tools like Topsy, and now (likely) Moz's Followerwonk, there's a significant opportunity in the market, a way for Twitter to showcase what tools they have available to better utilize their data and get more social managers coming direct to them and spending more time within Twitter's own platform. Twitter, on the other hand, hasn't always done so well at communicating their native scheduling and analytics options - though they are working to rectify this. This makes sense - the more time people spend on Facebook, the better that is for Facebook, both in terms of ad exposure and engagement metrics - so in line with this, Facebook's continually updated and advanced their on-platform content management tools to make it easier and more appealing for social media managers to come to them direct. For example, Facebook has made it more appealing for users to schedule updates through Facebook itself for the most part, as you're able to ensure the formatting is correct, the link preview displays how you want, and all the relevant links and targeting options are added. What's interesting, however, is how each platform has approached the use of tools, particularly scheduling and analytical offerings. Sure, you could do everything by logging onto each platform and sending out tweets and posting updates, but tools and apps give us the ability to better plan and analyze our efforts, and align with audience expectations and usage patterns. For social media marketers, the only way to fully maximize your time and efforts is through the use of tools.
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